Apple to Live Stream Press Conference — to Apple Customers Only

What a dick move.

Check it:

(via Wired)

Apple late this afternoon announced plans to live stream its Wednesday music event, where many expect the company to introduce upgrades for the iPod and Apple TV. The stream will only be viewable to Apple customers.

In a press bulletin, Apple said it would be streaming its event using “Apple’s industry-leading HTTP Live Streaming, which is based on open standards,” even though the viewing requires a Mac running Snow Leopard, or an iPhone, iPod Touch or iPad running iOS 3.0 or higher.

So you're effectively limiting information about your new products and services to people who currently use your products and services? What a brilliant way to expand your customer base!